It looks like the Diva Cup in the pictures. I've wanted to try a Diva Cup for years but was never willing to spend the money -- from what I can tell, about 25% of the women who try it think the Diva Cup is the greatest thing ever invented, 25% find it utterly unusable, and the other 50% think it's OK but enough of a hassle that after a few months they leave it in a drawer and go back to using pads.