The Fun Theory
Oct. 18th, 2009 12:04 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
pegkerrHere's a cool thing I've discovered at the Do the Green Thing blog. Apparently, there's an initiative, sponsored by Volkswagon, called The Fun Theory. The idea is to change people's behavior by, obviously, making it fun. They are running a contest, deadline November 15, trying to get people to submit ideas. (The prize is €2500. It looks as though it's open to everyone, although you need a parent's permission if you're under the age of 18. After the contest is closed, they'll pick 10 finalists. The grand prize winner will be announced in December in Stockholm). Anyway, they've given three examples of the type of thing they're looking for, and they ARE fun:
1. Bottle Bank Arcade: Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that's because we don't get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile. See the results here:
2. Piano Staircase: ”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here:
3. The World's Deepest Bin: To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here:
1. Bottle Bank Arcade: Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that's because we don't get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile. See the results here:
2. Piano Staircase: ”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here:
3. The World's Deepest Bin: To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here: