Someone I admire tremendously

[pegkerr]

Here's a man who decided to decrease worldsuck in a BIG way, and who has achieved some remarkable results in just three years. I first learned about his campaign Charity:Water on Twitter (follow Scott Harrison)

Here's his personal story. An excerpt:

In 2004, I left the streets of New York City for the shores of West Africa. I'd made my living for years in the big Apple promoting top nightclubs and fashion events, for the most part living selfishly and arrogantly. Desperately unhappy, I needed to change. Faced with spiritual bankruptcy, I wanted desperately to revive a lost Christian faith with action and asked the question: What would the opposite of my life look like?

Scott is extremely gifted at understanding the harnessing of social media to promote his cause. I highly recommend following him on Twitter. You'll also find him on Youtube, Facebook, Myspace, and a ton of other places.

Here's one of their very effective ads: