American Doll: The Movie
Nov. 24th, 2004 08:56 amI am the mother of an eight-year old and eleven-year old girl, so you know what I was doing last night. Yes. With my children, I was watching Samantha: An American Doll Holiday. For those of you who are not parents of elementary school girls, let me inform you that American Doll is a marketing juggernaut owned by Mattell, which promotes books, toys, clothes, and especially dolls and all their fabulously expensive accessories. There are, oh, six or seven dolls, scattered throughout American history in the main line (Felicity in Colonial America, Addie, daughter of slaves during Civil War, Kirsten, a Norwegian immigrant in American West, Kit, who loses her home during the Depression, etc.); each doll has several books about their history, all following a rigid formula, the same, with interchangeable titles: _________'s Surprise, ____________ Saves the Day, Changes for ____________, etc.
Fiona discovered American Girls through the books, and initially I was all for this. What a great way for her to learn about, say Colonial history, by reading a story told through the point of view of a little girl like her. And yeah, the books are thin, but it got her interested, and started her on a binge of reading other books that explore American history through fiction, which led to the (rather better) Dear America series, and other biographies and histories. We warned her that we wouldn't be buying her the doll stuff, but they have fond grandparents who are perfectly willing to do that.
After watching the movie, I spent a fair amount of time thinking about why it irritated me so. I suppose the problem was that I could see the manipulation so obviously, and the derivativeness of it. Take Sara Crewe and Mary Lennox and Anne of Green Gables and Little Orphan Annie and Jo March and, oh, maybe Heidi--you don't even have to file the serial numbers off. Throw them in a blender and serve the bland result slightly warmed over with a sprig of Christmas holly. Have Samantha discover the horrors of child labor in factories at the turn of the century! She can give a speech decrying it and feel virtuously brave and prosecuted because she didn't win the scholarship prize because she ruffled the feathers of all the rich people who came to hear the school program! She can persuade her aunt and uncle to adopt the little poor orphan girls and still get to be waited on by a maid and have the enormous Christmas tree! To really warm hearts, have the little mute girl finally speak at the end of the movie! There won't be a dry eye in the house!
Well, except mine, maybe.
And perhaps the critic at the New York Times. She saw right through it, too.
The girls get enormous pleasure out of their dolls, and they devour the books and are learning from them, too. That's fine, but I will continue to gently prod them to explore further, now that their interest in history is piqued.
Fiona discovered American Girls through the books, and initially I was all for this. What a great way for her to learn about, say Colonial history, by reading a story told through the point of view of a little girl like her. And yeah, the books are thin, but it got her interested, and started her on a binge of reading other books that explore American history through fiction, which led to the (rather better) Dear America series, and other biographies and histories. We warned her that we wouldn't be buying her the doll stuff, but they have fond grandparents who are perfectly willing to do that.
After watching the movie, I spent a fair amount of time thinking about why it irritated me so. I suppose the problem was that I could see the manipulation so obviously, and the derivativeness of it. Take Sara Crewe and Mary Lennox and Anne of Green Gables and Little Orphan Annie and Jo March and, oh, maybe Heidi--you don't even have to file the serial numbers off. Throw them in a blender and serve the bland result slightly warmed over with a sprig of Christmas holly. Have Samantha discover the horrors of child labor in factories at the turn of the century! She can give a speech decrying it and feel virtuously brave and prosecuted because she didn't win the scholarship prize because she ruffled the feathers of all the rich people who came to hear the school program! She can persuade her aunt and uncle to adopt the little poor orphan girls and still get to be waited on by a maid and have the enormous Christmas tree! To really warm hearts, have the little mute girl finally speak at the end of the movie! There won't be a dry eye in the house!
Well, except mine, maybe.
And perhaps the critic at the New York Times. She saw right through it, too.
The girls get enormous pleasure out of their dolls, and they devour the books and are learning from them, too. That's fine, but I will continue to gently prod them to explore further, now that their interest in history is piqued.
(no subject)
Date: 2004-11-24 07:36 am (UTC)The one that's in my brain now that I really loved was The True Confessions of Charlotte Doyle, which may explain my fondness for pirates. It won a Newberry (or a Caldecott, whichever is for writing and not art.)
Oh, and The Witch of Blackbird Pond, I loved that one too.
(no subject)
Date: 2004-11-24 08:56 am (UTC)(no subject)
Date: 2004-11-24 08:58 am (UTC)Mmm. Kidsfic.
Dolls Up North
Date: 2004-11-24 07:41 am (UTC)Good work on not buying into the AD juggernaut, and for helping your girls use it to spark an interest in history.
There's a lot of history reenactors locally (mostly Fur Trade Era), and they do a lot of educational work. Page Ringstrom (sp?) is involved in this, and your girls might like to do a "day trip" sometime.
Oh...
Date: 2004-11-24 07:42 am (UTC)(no subject)
Date: 2004-11-24 08:13 am (UTC)K.
(no subject)
Date: 2004-11-24 10:27 am (UTC)(no subject)
Date: 2004-11-24 08:16 am (UTC)I had no idea they'd developed into a marketing juggernaut. Oh, well -- at least it beats Barbie or Bratz.
(no subject)
Date: 2004-11-24 08:35 am (UTC)My mom and I watched the movie last night; the costumes were more interesting than the acting. The script was just painful. At least we resisted the marketing brainwash...
(no subject)
Date: 2004-11-24 08:49 am (UTC)I guess I was a teenager when the company really started expanding- to six dolls, and then those "girls of today," (which I loved for the creative writing aspect of chronicling a modern girl, using the accessories they provided as props,) but once the magazine and clothes started coming, I was cynical enough to realize that this was more of a marketing ploy than some special bond between girls, dolls and history. (And also that I was probably too old for dolls... if you can ever outgrow them. *sobs*)
Still, I can't seem to rid myself of the nostalgic connection, and I've been debating with myself whether or not I should watch this movie- because logically, though I know that TV movies usually mean bad, I can't forget those good American Girls memories. So thank you for your thoughtful response to the thing; I suppose I'll be rational and just skip it.
(no subject)
Date: 2004-11-24 09:51 am (UTC)(no subject)
Date: 2004-11-24 10:04 am (UTC)My niece is definitely a princess. Scary. She's more femme than anyone else in the family...
(no subject)
Date: 2004-11-24 01:33 pm (UTC)I think I turned out pretty strong and independent, and I haven't bought a tube of mascara since Halloween three years ago. Girls just seem to go through that phase -- I don't know that it really means much in the long term. Not that it wouldn't freak me out a little, if I had a daughter. :)
(no subject)
Date: 2004-11-24 11:26 am (UTC)(no subject)
Date: 2004-11-24 11:36 am (UTC)In retrospect, they are stupid, but I LOVED them at the time. They're probably half the reason I'm a history major. :p
(no subject)
Date: 2004-11-24 12:45 pm (UTC)I don't see these dolls as much different from the Ginny dolls and doll family I adored back in the 1950s--except that American Girl comes in more ethnic varieties and might actually interest a kid in history and/or reading. Ginny had clothes and accessories and furniture and a baby brother and sister and two teenaged sisters and a teenaged brother and they all had wardrobes.
I didn't see the movie, but it seems to me that most movies, and especially those made for TV, are manipulative and derivative. Heck, IMHO most art of any kind is manipulative and derivative. How many artists don't care about manipulating their viewers'/readers'/hearers' thoughts or emotions? How many artists create totally new things that are not derivative of anything?
How non-manipulative and non-derivative, after all, were Sara Crewe and Mary Lennox and Anne of Green Gables and Little Orphan Annie and Jo March and Heidi? Sara Crewe, for example, was originally written in 1888. It was adapted as a stage play, and then rewritten by Burnett, incorporating material from the play, as The Little Princess in 1905. In rewriting and expanding the story, Burnett gave Sara a much more appealing personality, one more in keeping with society's ideal children--for what possible purpose other than to manipulate readers into identifying/empathizing/ sympathizing more with Sara?
Ann Rinaldi
Date: 2004-11-24 01:07 pm (UTC)Re: Ann Rinaldi
Date: 2004-11-29 10:32 am (UTC)-MLM
(no subject)
Date: 2004-11-24 04:31 pm (UTC)(no subject)
Date: 2004-11-24 04:34 pm (UTC)The whole AD thing is new to me - the hot new doll when I was a kid were Cabbage Patch Kids LOL
(no subject)
Date: 2004-11-24 04:33 pm (UTC)(no subject)
Date: 2004-11-24 07:07 pm (UTC)My mother's response to the dolls has pretty much always been one of cynicism. She wanted to know where Louisa the Little Sharecropper Girl was -- though they've since introduced Addy and Kit. The marketing strategy of these dolls is brilliant. They are seriously overpriced (they are better quality than the similar dolls sold at Target, but not $80 worth better) but that's part of their mystique. My sister spent a summer working at a homeless shelter in California when she was in college and said there was a little girl there with an American Girls doll, and every other child in the shelter recognized it as a hugely valuable doll and the little girl was accorded additional status because of this.
Anyway. I now have a child named Molly who will almost certainly need glasses at a young age, so a doll with glasses named Molly is likely to be very appealing. My parents are much more indulgent as grandparents than they were as parents so she will probably get one of these dolls at some point.
Meh. I just wish I'd thought of it FIRST.
(no subject)
Date: 2004-11-29 10:41 am (UTC)I mean, look at the Little House on the Prarie books. 'The First Four Years' is no one's favorite because everything goes wrong. The Long Winter is a good one because they triumph over adversity. The happy ones are everyone's favorites, and the bits where they get into terrible debt or can't survive on the farm, or are looked down upon for not being rich town girls are all glossed over.
Actually, if you're interested, I know that they have expanded the original Little House books to several generations before Laura as a way of writing historical fiction about other time periods, and some of those weren't too bad.
-MLM
(no subject)
Date: 2004-11-30 03:22 am (UTC)