More re: Campaign for Real Beauty

[pegkerr]

More interesting commentary on the Dove Campaign for Real Beauty.

See my earlier post and comments about the Dove Campaign here.

Comments

[snippy]

I liked that Postrel article.

Even Dove's campaign assumes we all have to be beautiful. How about being wonderful instead? Or good? Or honorable? How about being something we have control over by our choices?

[silme.livejournal.com]

I liked the article. I've been highly suspicious of the Dove campaign from the start: after all, it's a marketing campaign to make money. The women in the ads weren't all that fat. They were all pretty darned attractive and fairly young. I wanna see the forty- and fifty-something real women in their underwear in those ads.

And, if I'm really beautiful, why do I need their cosmetics? Okay, I do admit to slathering on unscented skin lotion on my dry arms and legs. But I prefer to use products containing fewer chemicals and more natural ingredients. :)

[nickel234.livejournal.com]

They're launching a 50 and over campaign featuring 50+ women nude on billboards.

You are beautiful, but that doesn't mean you can't take care of yourself and feel good, too.

No product is full of natural ingredients - if they were, they would have to be refrigerated. The basic component of most products is the same - it's just about WHICH ingredients they choose to market: ie natural, vitamin, mineral, retinols, etc.

[silme.livejournal.com]

Some of what I buy at Lush does have to be refrigerated. Despite my age, I have a very oily face, so I use one of their products on it. It lives in the fridge. (I'm not far from Poole, Lush's headquarters. Here in England, Lush isn't nearly as expensive as it is in the US.)

Otherwise, cosmetic items I use are purchased at the health food store. The only actual make-up I ever wear is foundation. No eye shadow, no blush, no mascara, etc. I take care of myself, but that doesn't mean wearing make-up. (I'm getting well into my late forties now, and I've never worn any make-up other than foundation -- unless I'm been on stage. Most of my students don't think I'm much over thirty, so it doesn't seem to matter. :) I usually wash with soap that a friend of mine makes -- or that I make with her. I prefer the skin lotions (rest of my body is dead dry -- blame my lack of thyroid for that one :) we make ourselves with cocoa butter or shea butter bases, but time often gets in the way.

It will be nice to see fifty-something women on the billboards. One reason I like the clothing from Gudren Sjoden (Swedish company -- available in the UK, though) is that Gudren herself, a short, slightly overweight woman, is one of her own models. Two of her 'professional' models are older, grey-haired women. I like that. Her models aren't all young women -- or older women trying to hide their grey.

[nickel234.livejournal.com]

Skin Care is everything - Glamour is always a personal choice. You're protecting your face with Foundation! Go You!

The billboards of the women are breathtaking and nice to see! They're shot by Annie Lebowitz and stunning.

[silme.livejournal.com]

We don't have those billboards over here yet. Maybe later. The women in our Dove TV ads were all British, so we'll probably have different women posing.

To me, glamour is what the fairies use to disguise their true selves; it's very much a lie. ;)

I'm from Colorado; when I didn't wear foundation, I wore sunscreen daily. I still wear foundation and sunscreen most days; old habits die hard despite the fact that I'm barely above sea level now.

[nickel234.livejournal.com]

Oh, I hope you get to see those women! Dove doesn't have it on their website yet.

You have developed 2 of the best habits! :)

[silme.livejournal.com]

Most people in Colorado with any sense, female or male, wear sunscreen year-round. Otherwise, you're kind of asking for skin cancer. Also, due to the extreme lack of humidity (unless it's snowing, 10% humidity is considered high), body lotion and lip protection is considered essential for both genders. When we visit there, my husband wears both sunscreen and body lotion every day.

I don't know if we'll have the same ad. As I said, the British Dove ad used British women.

Now, I kind of like what they did here in the UK.
http://www.campaignforrealbeauty.co.uk/nominate.asp?src=InsideCampaign_billboardCamp

Alas, I only wish they hadn't worked with ASDA, a supermarket chain I've boycotted since Wal-Mart bought them -- and started making changes. (I always boycotted Wal-Mart in the US also; I lived in a city that actively campaigned to keep Wal-Mart outside of its borders. At least their labour practices are a wee bit better here in the UK due to EU regulations. However, since I have other choices in supermarkets, I'd prefer not to shop at the one owned by Wal-Mart.)

[nickel234.livejournal.com]

I can't find any of the billboards that picture them fully nude online, but the part of the billboard with their faces are here: http://www.doveproage.com/meet_the_women.asp

[silme.livejournal.com]

I must say that I prefer the ones who obviously are not dyeing their hair. :)

[nickel234.livejournal.com]

Oooh, I found it here- you just have to scroll through the pics...http://www.oprah.com/beauty/skinbody/20070205/beauty_20070205_350_104.jhtml

[http://users.livejournal.com/anam_cara_/]

Completely off topic, but I saw these Bento lunches and thought of you!